• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 3X

  Higher CTR vs standard brand ads

• +28%

  6-second VTR above benchmark

• 1.8X

  Higher CTR for Creators at Scale content vs. remixed branded content

Launched its first TikTok campaign using Creators at Scale and TikTok Creative Exchange to engage audiences at scale.

• 47%

  growth in new users

• 32.6%

  improvement in cost per new user acquisition

• 13.3%

  higher expected LTV from newly acquired users

Using automated TikTok solutions to grow new users 47%

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• 10%

  lower CPA vs non-Automotive Ads

• 5.4%

  Lift in Purchase Intent vs non-Automotive Ads

• 21%

  Lift in Ad Recall

Driving CPA efficiencies and Brand Lift with TikTok Automotive Ads

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• 2X

  Higher ROAS than standard Web conversion

• 1M+

  Engagements

• +30%

  above benchmark VTR15'

Air Arabia becomes the first airline globally to pioneer Ai-powered Travel Ads with Smart+ and scale Gen-Ai creative personalization across 12 markets in its global marketing campaign.

• 11.6x

  ROAS

• 1.11-1.91€

  CPM

AI-empowered creative testing meets travel marketing innovation with the launch of TikTok's new dynamic Travel Ads

• 15%

  decrease in CPA vs manual campaign

• 63%

  higher value per purchase vs manual campaign

• 30%

  higher conversion rate (CVR) vs manual campaign

Building a leading pet care brand with Smart+ on TikTok

• 20%

  achieved cost-demand ratio

• 11x

  scaled budget

• 2x

  higher CTR than benchmark

Smart+ helps bonprix track and scale new customer acquisition using the power of AI automation

• 43%

  Lead to Quote ratio (Vs 38% target)

• +7.3%

  Higher "Lead to Quote" ratio vs other platforms

• +36%

  Revenue generated vs other platforms

Driving high quality leads on TikTok